Shopify Expert · CRO Specialist · E-commerce Developer

Shopify CRO for clearer storesthat turn interest into action.

I build and optimize Shopify stores for brands that want a clearer customer journey, stronger product experiences and a storefront built to grow.

Available for selected Shopify builds, redesigns and CRO projects.
Live Shopify case study01 / 04
Live Shopify storefront

BAM / Homepage

Premium period care, with a clearer route from discovery to purchase.

Focus
Hero story · subscriptions
Platform
Shopify storefront
View live store
BAM / Homepage visual
Built for clearer customer journeys
BAMAllbirds UKSvebergaShopify
Shopify CROShopify DevelopmentFigma to ShopifyPDP OptimisationLanding PagesReploShopify 2.0Store RedesignShopify CROShopify DevelopmentFigma to ShopifyPDP OptimisationLanding PagesReploShopify 2.0Store Redesign
Shopify CROShopify DevelopmentFigma to ShopifyPDP OptimisationLanding PagesReploShopify 2.0Store RedesignShopify CROShopify DevelopmentFigma to ShopifyPDP OptimisationLanding PagesReploShopify 2.0Store Redesign
How I help

Find the friction. Fix the journey. Build what comes next.

Every Shopify engagement starts with the problem behind the page, then moves from the right intervention to a storefront your team can keep improving.

01

Shopify Development

Custom Shopify 2.0 sections, theme work and functionality built around how your business actually sells.

Explore capability
02

Shopify CRO

Find friction in the customer journey and turn clearer UX, messaging and page structure into more confident buying decisions.

Explore capability
03

Custom Landing Pages

Focused campaign and product pages for launches, paid traffic and offers that need a sharper path to action.

Explore capability
04

Product Page Optimisation

Improve product communication, trust signals, media, offers and the purchase flow where intent becomes revenue.

Explore capability
05

Figma to Shopify

Translate approved designs into responsive, production-ready Shopify experiences that stay easy to manage.

Explore capability
06

Store Redesign

Give an outdated storefront a clearer hierarchy, stronger mobile experience and a visual system customers can trust.

Explore capability
07

Shopify Migration

Move your store with careful attention to product structure, customer experience and a smooth launch.

Explore capability
08

Replo Landing Pages

Build polished, flexible landing pages in Replo when it is the right tool for the project and the team.

Explore capability
Selected work

Shopify work built to make the next decision easier.

Live storefronts, custom product logic and ecommerce case studies shaped around clarity, confidence and conversion.

BAM / Bamby Bammies project previewLive project
01 / 05

BAM / Bamby Bammies

Live Shopify storefront

A premium period-care storefront shaped around product discovery, subscriptions and a clearer route to purchase.

ShopifyE-commerce UXCRO
Allbirds UK project previewBehance + live build
02 / 05

Allbirds UK

Conversion-focused ecommerce experience

A considered ecommerce direction for a sustainable lifestyle brand, balancing product storytelling, navigation and purchase intent.

Conversion DesignUI / UXShopify
Svedberga project previewBehance + live build
03 / 05

Svedberga

Figma to Shopify landing page

A high-fidelity Figma design translated into a responsive, performance-minded web experience with a lead-focused layout.

Figma to ShopifyResponsive UIInteraction
Svedberga / Product calculator project previewLive product experience
04 / 05

Svedberga / Product calculator

Custom product logic for Shopify

A product-page calculator experience that helps shoppers understand the quantity and value of a Thuja Brabant order before they add it to cart.

Shopify LogicProduct UXConversion Flow
Shop the Mint project previewBehance + live build
05 / 05

Shop the Mint

Shopify ecommerce design

A fashion storefront direction focused on product presentation, clear navigation and a more confident path through the shopping experience.

ShopifyEcommerce UIProduct discovery
Kolawole Peter Olusola, founder of TechByKhay
PeterShopify design + development
About Kolawole Peter

Shopify strategy, development and the next best click.

I'm Kolawole Peter Olusola, founder of TechByKhay. I work as a Shopify Expert, Shopify CRO Specialist and e-commerce developer for brands, founders and agencies.

From Figma to a responsive Shopify build, or from a frustrating product page to a clearer buying journey, I bring together practical development, ecommerce UX and conversion-focused thinking.

Shopify development
Conversion-led UX
Figma to Shopify
Support for brands and agencies
Client perspective01 — 04 / Selected projects

Good work should feel clear.

Project perspectives from the ecommerce experiences, product pages and customer journeys behind the work.

01
TechByKhay helped us shape a clearer route from discovering BAM to choosing the right period-care product. The storefront feels more considered, easier to browse and much more connected to the way customers actually shop.
Bamby Bammies team
Shopify storefront · E-commerce UX · CRO
02
The Svedberga experience needed to carry a strong visual direction while staying practical to use. The design was translated into a responsive storefront, with product logic that makes a complex planting order feel much simpler.
Svedberga team
Figma-to-Shopify build · Product calculator · Interaction
03
The work brought product storytelling, navigation and conversion thinking into the same conversation. The result is a more confident ecommerce direction that gives customers a clearer reason to keep exploring.
Allbirds UK project team
Conversion-focused ecommerce experience
04
The Shop the Mint direction puts the products first without making the experience feel flat. The work gives the fashion storefront a clearer rhythm, stronger presentation and a more natural path towards purchase.
Shop the Mint team
Shopify ecommerce design · Product discovery
Results in numbers

A focused practice, built around useful outcomes.

A snapshot of the Shopify experience, stores launched and clients supported through the work.

0+

Years of experience

Building high-performing Shopify stores and conversion-focused ecommerce experiences.

0+

Shopify stores launched

Stores built across fashion, beauty, fitness, electronics and other ecommerce categories.

0+

Clients supported

CRO, analytics, development and ecommerce strategy for brands and business owners.

Shopify FAQ

The useful answers, upfront.

Clear answers about Shopify development, ecommerce UX, CRO and working with TechByKhay.

TechByKhay specializes in Shopify development, Shopify CRO, Figma-to-Shopify builds, ecommerce UX, product-page optimisation, custom landing pages and Replo implementation.

Useful thinking for better stores.

Field notes on Shopify CRO, ecommerce UX and the small decisions that make a storefront easier to trust.

Shopify Expert vs Shopify CRO Specialist: Which One Does Your Ecommerce Business Actually Need?

The difference between Shopify development and CRO, when a brand needs each service, how Shopify and Replo fit together, and why conversion-focused development creates a better customer journey.

Open full article

Why Your Shopify Store Gets Traffic but No Sales (And How to Fix It)

The common reasons Shopify stores struggle to convert despite getting visitors, including product pages, mobile UX, trust, landing pages, traffic quality, and customer behavior.

Open full article

The Shopify Checkout Experience: Why Small Friction Points Are Costing You Sales

How checkout friction, guest checkout, unexpected costs, payment options, mobile usability, and trust affect the final stage of the customer journey.

Open full article

How to Audit a Shopify Store Before Redesigning It: A CRO Specialist’s Guide

Why brands should audit before redesigning, how to review homepage and product page issues, mobile experience, analytics, customer behavior, traffic quality, and where Replo fits.

Open full article
Start a conversation

Have a Shopify project in mind?

Shopify developmentCRO and UXFigma to Shopify

Tell me what you are working on and where the store is getting stuck. I will take a look and let you know how I can help.

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